Although Financial Services is very competitive online, there
are still opportunities to move your business to the front page
of the search engines. The key to success is to narrow your focus
and compete aggressively for targeted "long tail terms". We'll discuss
3 Easy Strategies to quickly get you ranking for profitable terms:
Incredibly, many businesses still are trying to
compete for broad and general terms leaving local keyphrases uncontested.
If you are looking for local financial services clients then optimize
your website for terms that include your city or state name. Your
web page title and description are great spots to put geographical
Focus on a Niche Service
Look at your service mix and focus on optimizing
your website for specialized services. Instead of competing for
401K, try competing for "New Job 401K", or "401K
Transfer". If you have trouble deciding on which service to
focus on then select the "entry" service that is a good
introduction to your overall service mix.
Simplify Your Site:
Many financial services sites are a hodge-podge
of services without clear focus. As a result, the search engines
are confused and rank the website poorly. Take a look at your site
and search for opportunities to focus its content around a single
theme. Simplifying your site's navigation makes it easier for search
engines to understand how to rank your website.
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